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London 2 For 1 Attraction Discounts With Travelcards & Train Tickets In 2014

Author: Bob Handford

What is The 2 For 1 Promotion

The 2 for 1 promotion covers over 150 attractions in the London area.

2 for 1 requires a voucher printed at no charge from the promotions web site, plus a transport ticket issued by the railways that would enable you to get to the attraction that day. (The scheme is promoted by the railways)

2 for 1 means that one person pays the full standard adult admission and another person goes in free, irrespective of age. This means that the scheme is not normally worthwhile when children are involved as they normally go in around half price anyway, (you cannot use 2 for 1 to pay child admission and get another child in free).

You have to check out each attraction\’s individual rules and regulations when you print out the voucher from the web site, the above is the general rule but individual attractions may have other restrictions.

Attractions Covered And Savings

One of the attractions of the scheme is that it covers many of the top attractions.
These include the Tower of London, Madame Tussaud\’s, London Dungeon, London Zoo, London Eye, Kensington Palace, Tower Bridge Exhibition and Hampton Court.

Attractions do come in and out of the scheme. The London Eye is a good example.

When you consider that the admission to the Tower of London is over £20 and the cost of a 1 Day Travelcard is around £9 the savings are very worhwhile.

Key Points Of The 2 For 1 Promotion

- To qualify you must have a valid railway ticket with the railways logo on that is valid to get you to Central London on the day of entry to the attraction. Single railway tickets are only valid on the day the railway ticket is used. Return tickets are valid for 2 for 1 the entire period between the outward and return legs of your train ticket.

– <strong>Or</strong> a valid Travelcard issued by the railways, (<span style=”text-decoration: underline;”>not by the Underground, TFL or on-line</span>)

– You must have a 2 for 1 voucher for the attraction. You can print as many vouchers as you like at no charge.

– The deal is normally for standard tickets, not fast-track and not to be used in conjunction with other promotional tickets.

– The vouchers have expiry dates. Near the expiry dates a new set of vouchers are put up on the official web-site. Each voucher cycle some attractions join, others may drop out.

– There is no limit to the number of vouchers you can use in a day.

Qualifying Railway Tickets For The Promotion

The facet that gets visitors confused is the qualifying rail issued tickets that can be used with the 2 for 1 promotion.

If you are not travelling to London by train, your work around is to buy a Travelcard. Travelcard is a public transport pass covering the buses, underground, DLR and railways in London. The alternative Oyster pass is not valid for the 2 for 1 scheme.

The only places that sell Travelcards with the rail logo on are railway ticket offices at Central London mainline rail stations, (Paddington, Marylebone, Euston, Kings Cross, St Pancras, Liverpool Street, London Bridge, Charing Cross, Waterloo, Fenchurch Street and Victoria). All these also have Underground ticket offices and some have information centres which also sell Travelcards. Purchasing from anywhere other than the train ticket offices do not qualify. Travelcards bought on-line in advance do not qualify for 2 for 1.

Its not all straight forward with the qualifying railway tickets either. The UK has a privatised rail system with many operating companies, not all of which support the promotion. Confusingly return tickets on the Gatwick Express and Stansted Express airport trains bought from the railways do qualify but tickets on the Heathrow Express and Heathrow Connect do not.

There are railways stations in the suburbs of London away from where most visitors stay which may sell tickets valid for 2 for 1. If a railway station is in one of the London public transport zonal areas it will sell both Travelcards and return rail tickets that are valid for 2 for 1. However, the ticket office at such stations must be operated by the railways for tickets to be valid for 2 for 1.

Many stations are dual railways and underground/overground stations but unlike the mainline railway stations in Central London listed above do not have separate ticket offices. Some stations like Heathrow Airport and West Brompton as a result do not sell tickets valid for 2 for 1 whilst Ealing Broadway does.

Photo ID Cards For 7 Day Travelcards Purchased From The Railways

In 2012 the railways brought in a requirement that when you buy a 7 Day Travelcard you require a photo id card. This is issued free when you buy a 7 Day Travelcard, but you must bring along your own passport size photo. This rule only applies to 7 Day Travelcards bought from railway stations.

(7 Day Travelcards bought anywhere else than the railways ticket offices come loaded on an Oyster Card and do not require a photo but are not valid for the 2 for 1 promotion.)

You do not need photo id for 1 day Travelcard

Related Information

Travelcards – Prices, Zones, How To Use…


2 for 1 Promotion Web Site – Print Your Coupons From Here.


The London\’s Pass – London\’s Other Transport & Attraction Ticket …


Discuss 2 For 1 With Bob

For the visitor to London its bad enough getting on top of Oyster v Travelcard, let alone the 2 for 1 promotion.

So if you\’re confused just make a comment below, normally I’ll respond well within 24 hours

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  • jonny arbour

    Hi, abit confused, as you have said that certain travel cards will work. But on the 241 website and the details on the voucher it cleary states that they will not be accepted? Thanks for your help

    • http://www.londontoolkit.com/ Bob

      On the 241 web-site it clearly says you can use Travelcards for 2 for 1, BUT you must buy the Travelcards from a national railways ticket office in London. This is stated in the article above where it also lists the main railway stations you can buy railway Travelcards.

      The link below covers this on the 241 web site as a frequently asked question.


  • PeterD

    Hi Bob, My wife and I are traveling from Burton to London on Monday by Train with single direction tickets purchased for that day. We then purchased separate train tickets for our return journey on Saturday. Can these two individual sets of train tickets (one set of single direction tickets coming to London and one set of single direction tickets retuning to Burton) be valid for the whole six days we are in London for use on the 2 for 1 promotions?

    • http://www.londontoolkit.com/ Bob

      I would say Yes but at the end of the day its up to the individual attraction concerned and they are not always consistent in their interpretation and implementation of 2 for 1
      One thing, on your outward leg don’t go through the automatic ticket barriers on arrival in London as they won’t return your single tickets, go through a manned exit from the platform.

      • PeterD

        Thank you for your reply. Thanks also for the reminder to not go through the automatic barriers, but to use the manned exit and retain our tickets. Cheers, Peter

  • The IngeniouR


    My question is : If i am travelling to London from reading with one single day return ticket, can i get a 2 for 1 voucher on that ? My other friend is going to drive to London from Essex.

    • http://www.londontoolkit.com/ Bob

      I’m afraid both people using the 2 for 1 voucher need tickets sold by the railways.

  • CaroArgentina

    Hi Bob … I’m trying to print my 2×1 voucher and cant find the station from where I’m starting my trip. The one I will use is Royal Victoria Station DLR, but it isn’t among the options. Does it have another name, or do you know its code? Thank you very much !!!!!!!!!!!

    • CaroArgentina

      Hi again Bob, I’ve just realized that DLR tickets are not included in the promotion. So, here is my new question. I’ll be staying near the Excel Exhibition Center, is there any way to take advantage of 2 x 1 promotion for visiting the Tower of London?

      • http://www.londontoolkit.com/ Bob

        I’d suggest you buy a 1 day Travelcard the day before from a railway station in Central London, I guess i’m assuming you’ll stage through Central London to get to the Excel and you’lll be using an Oyster Card to get around. Just use the Travelcard issued by the railways on that one day instead of the Oyster.
        Fenchurch Street is by Tower Hill/Tower of London and Victoria, Paddington, London Bridge, Liverpool Street are all gateway railway stations from the various airports. Charing Cross is by Trafalgar Square the centre of London.

        If you are flying into Gatwick, Stansted or Luton Airports a return train ticket from these will qualify you for 2 for 1 also for the duration of your stay.

        It doesn’t really matter which station you stick into the voucher printing process.

        • CaroArgentina

          In fact, we were planning to buy a Seven Day Travelcard because we’ll be in London more than five days. What confuses me a little bit is the matter that you need a ticket from railway of the same day that you are using the voucher. Can it be that the only thing we need is to buy the 7 Day Travelcard at any Central London railway station, bringing our photo? or theres is something else that I’m not understanding? Thank you very much, and sorry to insist on this subject. It’s just I want to be sure how to use this promotion, and maybe because of misunderstanding the language I’m a little bit lost.

          • http://www.londontoolkit.com/ Bob

            If you have a 7 day Travelcard issued by the railways, (they are the only people whose 7 day Travelcards do not come loaded on an Oyster Card) valid for travel on the day of entrance to the attraction that will be valid for 2 for 1

  • betty

    thanks bob I have a rail ticket which includes a one day travel card

  • betty

    hi bob I cant print my 2 for 1 voucher will they let us into tower with just my railcard thanks betty

    • http://www.londontoolkit.com/ Bob

      You need both the 2 for 1 voucher plus a valid rail ticket that would have got both people covered by the voucher to the attraction on that day.
      A Railcard is no good, though you can of course use the Railcard to purchase the rail tickets that qualify you for 2 for 1

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