Shopping in central London

An introductory guide to the shopping districts in London

Harrods department store Knightsbridge

Luxury shopping: Harrods department store, Knightsbridge

London is a world class shopping venue. For many, shopping is the sole reason to visit London.

Oxford Street is the busiest shopping area and Harrods department store in Knightsbridge is perhaps the most famous single store.


Scratch the surface though and you will uncover many shopping districts in London, each with their own character and target audience. This page attempts to provide an introduction to these main shopping districts. The page doesn't cover markets, we have a dedicated pages for London Markets.


Oxford Street

In terms of numbers shopping, the mainstream shopping street is Oxford Street. The main shopping strip on Oxford Street is between Oxford Circus and Marble Arch Underground Stations where most of the the flagship stores of the UK multiples are found. Selfridges is arguably the single biggest draw here.

Underground Stations: Marble Arch, Bond Street, Oxford Circus.


Regent Street & Carnaby Street

From Oxford Circus and Oxford Street, Regent Street curves lazily south to Piccadilly Circus.


Off the eastern side of Regent Street, close to Liberty you will find Carnaby Street, one of the icons of the 'swinging sixties'. After a barren decade or two, Carnaby Street is thriving again and is particularly attractive to the young.


Regent Street is arguably more upmarket than Oxford Street. Liberty department store near the top of Regent Street sells a wide range of luxury goods including women’s, men’s and children’s fashions, housewares and fabrics. In an age when a lot of shops sell the same brands as others you will find this a treasure trove of unique merchandise.


Other notable stores along regent Street include Hamleys Toy Shop, the toy shop to visit in London (see London for kids), the Burbury and Barbour flagship store and specialist shops for upmarket teas, chocolate etc as well as exclusive clothing brands.

Underground Stations: Oxford Circus, Piccadilly Circus.


Savile Row & Bond Street

West of Regent Street and south of Oxford Street is one of the most exclusive retail areas of London. Just off Regent Street at its southern end is Savile Row, famous for its tailor shops where amongst others Prince Charles frequents for his suits.


Bond Street connects Oxford Street with Piccadilly, west of Regent Street too. The northern part is called New Bond Street, the southern half Old Bond Street.


All along are the most exclusive world famous luxury brands and fine art shops. Among others in New Bond Street are Fenwick Department Store (63), Sotheby's Auctioneers (34/35), Cartier (175), Asprey's jewellers (169).


In Old Bond Street, shops include De Beers Jewellery (46), Gucci (37), Chanel (26) and Prada (17).

Underground Stations: Bond Street, Piccadilly Circus.


Piccadilly & Jermyn Street

Going west from Piccadilly Circus at the southern end of Regent Street is Piccadilly another exclusive area. Running parallel with Piccadilly on its southern side is Jermyn Street, the place to go for 'gentlemen's outfitters'.

Piccadilly Arcade off Piccadilly London

Piccadilly Arcade off Piccadilly

Off Piccadilly there are several quaint old fashioned arcades, now full of small collectors and other upmarket speciality shops. Burlington Arcade was Britain's first arcade opened in 1819. It now contains a string of luxury gift outlets from jewellery and shoes through to antiques and silver. Piccadilly Arcade a similar smaller arcade is directly opposite.


Also along Piccadilly you will find Fortnum & Mason. Fortnum & Mason is London's most prestigious food store, founded in 1707. Suffice to say the store doesn't stock normal supermarket food and is full of delicacies, hampers etc. The store is a supplier to the Royal Family.

At the eastern end of Piccadilly you will find Piccadilly Circus, on which you will find Lilywhites. Lilywhites specialises in sporting goods of all kinds, even the most minority of minority sports is catered for. The shop has attracted the best sports people, celebrities and royalty for over 100 years.

Underground Stations: Piccadilly Circus, Green Park.


Knightsbridge & Harrods

Perhaps the most famous store in London is Harrods. London's most famous and unique large store is not in the central area but a mile or so away in Kensington at Knightsbridge, next to the Underground Station of the same name.


Knightsbridge is a very exclusive area, one of the wealthiest parts of London where some of London's most expensive hotels are situated. Besides Harrods, Harvey Nichols is another store in Knightsbridge that is a major draw.

Underground Stations: Knightsbridge.


Gerrard Street - China Town

To the east side of Piccadilly Circus from Piccadilly, adjacent to the north side of Leicester Square is China Town which leads through to the Charing Cross Road, the heart of the book shops, both new and second hand.

Tourists flock to the area for its Chinese restaurants, tea houses, supermarkets and traditional Chinese doctors. This is Europe's largest Chinatown.

Underground Stations: Leicester Square, Piccadilly Circus.


Charing Cross Road - Books

Oxford Street chain store London

Typical Oxford Street chain store

On the east side of Chinatown is the Charing Cross Road, the book district, both new and second hand.


The road was immortalised in the book '84 Charing Cross Road', also a successful play.


The book was based on a real book shop that was visited by such immortals as Charlie Chaplin and George Bernaud Shaw. Perhaps the hey day has passed, but for book lovers a great place to loiter.


Foyles is one of the largest shops, delightfully eccentric and a million miles from some of the chains around.

Underground Stations: Leicester Square, Tottenham Court Road.


Denmark Street - Music

Denmark Street branches off Charing Cross Road to the east near the top of Charing Court Road about 200 yards south of Tottenham Court Road Underground Station.


Denmark Street is the centre of Britain's modern music industry. The relatively short street and alleyways contain musical instrument shops,recording studios and music publishers. There is a slightly seedy atmosphere, but for the music enthusiast a very interesting part of London. Shops are almost exclusively musical instrument shops.


In number 20 Denmark Street, Elton John worked as an office boy. At the same address Paul Simon failed to sell his catalogue of songs that included later hits like 'Homeward Bound' and the 'Sound of Silence'. At number 4, the Rolling Stones recorded their early albums and Elton John also did early work here.

Rock tours - more details


Explore the alley on your left and you will come across a wall full of notices from bands looking for extra members as well as some more recording studios.

Underground Stations: Leicester Square, Tottenham Court Road.


Tottenham Court Road - electronics

The southern end of Tottenham Court Road holds London's biggest concentration of electronics shops, from hi-fi, to cameras, vision and computer equipment.

The shops line either side of the road for about 500m, until you come to the Dominion Theatre on your left hand side with the junction of Oxford Street.

Underground Stations: Goodge Street, Warren Street, Tottenham Court Road.

Original London Tour hop-on, hop-off sightseeing buses

Original London Tour Open Top Sightseeing Bus

For the vast majority of visitors to London, the way you get about town on a day to day basis is by the London Underground, perhaps supplemented by the occasional red London bus using an Oyster or Travelcard.


But, especially for the first time visitor to London, the popular hop on, hop off sightseeing buses are a great orientation to the city of London getting you up to speed on the layout and spotting new places of interest you were not aware of.


You will have invested a lot of time and money in getting to London so you will want to use your time as efficiently as possible.


The hop on, hop off sightseeing buses are perhaps unrivalled in their ability to give you a speedy informed orientation to the layout of London. They also help you identify new locations that appeal to you, perhaps pointed out by the on-board guide and also give the once over those attractions you had always planned on visiting.


These buses offer comprehensive coverage covering nearly all the main sights in London. The popularity of the buses means there is one along every few minutes and you get a grandstand view perched up on the top deck of the bus.


In addition to the bus tour a river cruise and some free walking tours are all part of the deal.

Key Points of Original London Tour:

  • Tickets valid for 24/48/72 hours
  • Three major bus tour routes supplemented by feeder services
  • FREE walking tours! (three of them)
  • FREE Thames River Cruise
  • FREE Wi-Fi on buses
  • Hop-on and hop-off service with stops at all the attractions
  • Kids' Club activity pack and commentary - currently the only London tour company to offer this
  • English live guides + audio guides (English, German, French, Spanish, Italian, Russian, Japanese, Portuguese, Mandarin, Arabic & Brazilian Portuguese.)

Original London Tour Tickets

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