Shopping in Central London

An introductory guide to the shopping districts in London

London shops
London has world class shopping on offer

London is a world class shopping venue. For many, shopping is the sole reason to visit London.

Oxford Street is the busiest shopping area and Harrods department store in Knightsbridge is perhaps the most famous single store.

Scratch the surface though and you will uncover many shopping districts in London, each with their own character and target audience.

This page attempts to provide an introduction to these main shopping districts. The page doesn't cover markets, we have a dedicated pages for London Markets.

You might also be interested in our Self-guided Shopping Walk in Central London

Best for flagship stores: Oxford Street • Best for fashion & fun: Carnaby Street • Best for quality shopping: Piccadilly & Savile Row • Best for exclusive: Knightsbridge • Best for culture: China Town • Best for books: Charing Cross & Cecil Court • Best for music: Denmark Street • Best for electronics: Tottenham Court Road

Oxford Street   Regent Street & Carnaby Street   Savile Row & Bond Street   Knightsbridge & Harrods   Piccadilly & Jermyn Street   Charing Cross Road & Cecil Court   Denmark Street   Tottenham Court Road - electronics

Oxford Street

Oxford Street, shopping, London
Oxford Street

In terms of numbers shopping, the mainstream shopping street is Oxford Street.

The main shopping strip on Oxford Street is between Oxford Circus and Marble Arch Underground Stations where most of the the flagship stores of the UK multiples are found. Selfridges is arguably the single biggest draw here.

Underground Stations: Marble Arch, Bond Street, Oxford Circus.


Regent Street & Carnaby Street

Carnaby Street, London
Carnaby Street

From Oxford Circus and Oxford Street, Regent Street curves lazily south to Piccadilly Circus.

Off the eastern side of Regent Street, close to Liberty you will find Carnaby Street, one of the icons of the 'swinging sixties'. After a barren decade or two, Carnaby Street is thriving again and is particularly attractive to the young.

Regent Street is arguably more upmarket than Oxford Street. Liberty department store near the top of Regent Street sells a wide range of luxury goods including women’s, men’s and children’s fashions, housewares and fabrics. In an age when a lot of shops sell the same brands as others you will find this a treasure trove of unique merchandise.

Other notable stores along Regent Street include Hamleys Toy Shop, the toy shop to visit in London (see London for kids), the Burbury and Barbour flagship store and specialist shops for upmarket teas, chocolate etc as well as exclusive clothing brands.

Underground Stations: Oxford Circus, Piccadilly Circus.

Savile Row & Bond Street

Savile Row, tailors, London
Savile Row - legendary for its tailors

West of Regent Street and south of Oxford Street is one of the most exclusive retail areas of London. Just off Regent Street at its southern end is Savile Row, famous for its tailor shops where amongst others Prince Charles frequents for his suits.

Bond Street connects Oxford Street with Piccadilly, west of Regent Street too. The northern part is called New Bond Street, the southern half Old Bond Street.

All along are the most exclusive world famous luxury brands and fine art shops. Among others in New Bond Street are Fenwick Department Store (63), Sotheby's Auctioneers (34/35), Cartier (175), Asprey's jewellers (169).

In Old Bond Street, shops include De Beers Jewellery (46), Gucci (37), Chanel (26) and Prada (17).

Underground Stations: Bond Street, Piccadilly Circus.

Knightsbridge & Harrods

Harrods, London
Harrods department store

Perhaps the most famous store in London is Harrods. London's most famous and unique large store is not in the central area but a mile or so away in Kensington at Knightsbridge, next to the Underground Station of the same name.

Knightsbridge is a very exclusive area, one of the wealthiest parts of London where some of London's most expensive hotels are situated. Besides Harrods, Harvey Nichols is another store in Knightsbridge that is a major draw.

Underground Stations: Knightsbridge.

Piccadilly & Jermyn Street

Richard Odgen, Jewller's, London
Quality jeweller in Burlington Gardens

Going west from Piccadilly Circus at the southern end of Regent Street is Piccadilly another exclusive area. Running parallel with Piccadilly on its southern side is Jermyn Street, the place to go for 'gentlemen's outfitters'.

Off Piccadilly there are several quaint old fashioned arcades, now full of small collectors and other upmarket specialty shops. Burlington Arcade was Britain's first arcade opened in 1819.

It now contains a string of luxury gift outlets from jewellery and shoes through to antiques and silver. Piccadilly Arcade a similar smaller arcade is directly opposite.

Also along Piccadilly you will find Fortnum & Mason. Fortnum & Mason is London's most prestigious food store, founded in 1707. Suffice to say the store doesn't stock normal supermarket food and is full of delicacies, hampers etc. The store is a supplier to the Royal Family.

At the eastern end of Piccadilly you will find Piccadilly Circus, on which you will find Lilywhites. Lilywhites specialises in sporting goods of all kinds, even the most minority of minority sports is catered for. The shop has attracted the best sports people, celebrities and royalty for over 100 years.

Underground Stations: Piccadilly Circus, Green Park.


Gerrard Street - China Town

China Town, London
Europe's largest China Town

To the east side of Piccadilly Circus from Piccadilly, adjacent to the north side of Leicester Square is China Town which leads through to the Charing Cross Road, the heart of the book shops, both new and second hand.

Tourists flock to the area for its Chinese restaurants, tea houses, supermarkets and traditional Chinese doctors. This is Europe's largest Chinatown.

Underground Stations: Leicester Square, Piccadilly Circus.

Charing Cross Road and Cecil Court - books

Cecil Court, off Charing Cross, London
Cecil Court - Harry Potter Walking Tour for Muggles

On the east side of Chinatown is the Charing Cross Road, the book district, both new and second hand.

Foyles is one of the largest book shops, delightfully eccentric and a million miles from some of the chains around.

The road was immortalised in the book '84 Charing Cross Road', also a successful play. The book was based on a real book shop that was visited by such immortals as Charlie Chaplin and George Bernaud Shaw. Perhaps the hey day has passed, but for book lovers a great place to loiter.

Nearby is the popular Cecil Court, which featured in the 1987 film of the same name. Cecil Court is a quaint old fashioned street filled with old fashioned (and in many cases, unusual) bookshops.

Cecil Court is a popular stop on the Harry Potter walking tours.

Harry Potter Walking Tour for Muggles

Underground Stations: Leicester Square, Tottenham Court Road.

Denmark Street - music

Denmark Street, London
Home of Rock - Denmark Street

Denmark Street branches off Charing Cross Road to the east near the top of Charing Court Road about 200 yards south of Tottenham Court Road Underground Station.

Denmark Street is the centre of Britain's modern music industry. The relatively short street and alleyways contain musical instrument shops,recording studios and music publishers. There is a slightly seedy atmosphere, but for the music enthusiast a very interesting part of London. Shops are almost exclusively musical instrument shops.

In number 20 Denmark Street, Elton John worked as an office boy. At the same address Paul Simon failed to sell his catalogue of songs that included later hits like 'Homeward Bound' and the 'Sound of Silence'. At number 4, the Rolling Stones recorded their early albums and Elton John also did early work here.

Rock tours - more details

Explore the alley on your left and you will come across a wall full of notices from bands looking for extra members as well as some more recording studios.

Underground Stations: Leicester Square, Tottenham Court Road.

Tottenham Court Road - electronics

Tottenham Court Road London
Tottenham Court Road

The southern end of Tottenham Court Road holds London's biggest concentration of electronics shops, from hi-fi, to cameras, vision and computer equipment.

The shops line either side of the road for about 500m, until you come to the Dominion Theatre on your left hand side with the junction of Oxford Street.

Underground Stations: Goodge Street, Warren Street, Tottenham Court Road.


London Eye Amazing panoramic flight on the world's highest observation wheel. » Fast track tickets available.
The Shard Tallest building in Western Europe with viewing of London from the top. » Fast track tickets available.
St Paul's Cathedral Cathedral of the Diocese of London, venue for royal weddings. » Pre-book to guarantee entry.
Westminster Abbey Along with St Paul's, England's main religious building.» Pre-book to guarantee entry.
Tower of London Home of the Crown Jewels and a rich thousand year history. » Fast track tickets available.
Madame Tussauds See wax statues of the most famous people in the world. » Fast track tickets available.
London Dungeon The creepiest attraction in town, the London Dungeon. » Fast track tickets available.
Hampton Court Palace Henry VIII Medieval Palace set in vast grounds. » Pre-book to save money.
The London Zoo World class zoo in the centre of London. » Flexi tickets available.

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