Essentially to save a heap of money. The headline grabbing deal is that you can save up to 29% if you buy a pass for all five attractions.
In 2022 Merlin launched a new product: Big City Saver. This is essentially the Merlin's London Attraction Pass - only with more combinations of attractions. (It is worth noting not all possible combinations are available through the pass website - individual attraction websites have more combinations available).
Merlin is the group that owns 32 popular UK attractions, five of them in central London. Depending on how you book (more on this below) you have options to visit 2, 3, or all five of these top London attractions which include: London Eye, Madame Tussauds, The London Dungeon, SEA LIFE London Aquarium, and Shrek's Adventure! London.
This page will guide you through the savings you can expect to make when purchasing a Big City Saver Pass, as well as help to work out which pass might be right for you.
For more information and to purchase a pass please visit:
Big City Saver official website
Buy Big City Saver pass Where is best to buy my pass? How does the Big City Saver Pass work? What savings can I make? Add on river cruise and hop on bus What else do I need to know? Merlin Annual Pass
The Merlin Annual Pass is a different product entirely, as it covers many theme parks and other high-value ticket attractions throughout the UK. As the name implies, you have a year over which to use this pass.
HUGE SAVINGS: Buy a 2, 3 or 5 attraction pass for top London attractions
Off-peak prices available
including:
• London Eye • Madame Tussauds London • London Dungeon • Shrek's Adventure! London • SEA LIFE London Aquarium
Adult from £50 for 2 attractions Child (age 5-15) from £45
Adult from £60 for 3 attractions Child (age 5-15) from £54
Adult from £80 for all 5 attractions Child (age 5-15) from £72
HUGE SAVINGS: Buy a 2, 3 or 5 attraction pass
for top 5 London attractions
including:
• London Eye • Madame Tussauds London • London Dungeon • Shrek's Adventure! London • SEA LIFE London Aquarium
Adult £60 for 2 attractions, Child (age 5-15) £54
Adult £80 for 3 attractions, Child (age 5-15) £72
Adult £130 for all 5 attractions, Child (age 5-15) £117
Tickets for three top attractions in London offering savings on buying separately
• 3-in-1 pass for London Eye, Madame Tussauds & SEA LIFE London
Adult from £78 for 3 attractions
If you purchase through the Merlin website you'll find that it is cheaper to buy a 2,3 or 5 attraction pass for use on a weekday than if you visit at a weekend (excluding school holidays).
If you purchase through a third party website (such as Golden Tours - see banner below), the prices are the same (higher) price for either weekday or weekend.
The Big City Saver website offers a greater number of combinations than some third party websites.
The Big City Saver website does not offer all possible combinations of attractions however - if you need a specific combination and they don't cover it, they recommend you to try the individual attraction's website where they also sell Merlin attractions passes.
Golden Tours offer Merlin passes based around the 2-attraction option featuring Madame Tussauds with one other attraction.
They also feature a few passes featuring a combination of 3 attractions, as well as a 5 attraction pass.
Golden Tours also offer Merlin Big City Saver Passes in combination with a hop-on bus tour of London.
If you book direct with Big City Saver (see official link, above), you can choose various combinations of 2, 3, or 5 attraction passes. The greater the number of attractions, the bigger the savings per attraction.
Each pass has a 'lead attraction' (always the first attraction on the pass) which will be the first attraction you visit. You simply choose a date to visit your lead attraction and then after that you book the remaining number of attractions as you go.
You have 90 days from the date you exchange your voucher to visit the number of attractions (either 3 or 5) you have purchased just one time each. There is some flexibility on changing your tour time within the 90 days, provided you keep your bar-coded ticket.
If you need to reschedule for any reason you can also do this for free.
If you buy the 5-attraction pass off peak (or any time through a third party) for the off-peak rate of £100 per person, you could save as much as 46% on the walk up price for the most expensive attractions, compared with walk-up prices.
Taking the £100 price as an example, essentially you get each of the five attractions for £20 per attraction per person.
Madame Tussauds is currently up to £33 for a standard off-peak time adult walk up price (cheaper prices are available online and during off-peak times). Madame Tussauds is the most expensive attraction in the line-up. The London Eye is currently £25.50 for off-peak walk-up price. So on these two attractions together using a 2-attraction Merlin pass you will save up to 19% per adult.
If you book London Eye + Madame Tussauds with the 2 attraction off-peak pass costing £50 in 2023, you'll save up to £8.50 against off-peak walk-up prices for the two attractions.
Madame Tussauds is £37 for standard peak adult walk up price, London Eye is £33 (£70 together). Buying a peak Merlin £60 pass for two attractions will save you £10.
If you book with a third party seller (such as Golden Tours - see banner above) prices are generally the higher price for both weekdays and weekends.
You will also find this same offer on other third party websites such as VisitBritain.
Golden Tours offer a hop on bus plus Thames river cruise and 3 or 5 Merlin attraction/Big City Saver pass - see banner below.
If you choose to book through the Big City Saver website you also have the option to add on a Big Bus Hop On Bus Tour with a ticket for Madame Tussauds + London Eye or London Eye only.
With this add-on you can hop on any the open-top double-decker buses from 50+ conveniently located Big Bus stops, and explore as often as you wish, and re-join the tour when you're ready.
With audio guide onboard with fascinating facts about London's rich culture and dramatic history, this is a great introduction as you pass its famous landmarks and attractions.
The Thames River Cruise option with Big Bus is only available through the Big Bus website. So if this is important to you you will need to book through them directly.
Note: the Big Bus bus tour with add on Merlin attraction through the Big City Saver website only offers bus only (no river cruise). However it is good value as prices are the same for two attractions + hop-on bus tour as they are for one + hop-on bus tour on the Big Bus website (but you don't get the river cruise).
HUGE SAVINGS: Buy a 3 or 5 attraction pass
for top 5 London attractions plus hop-on bus & river cruise
• 1-day, 24, 48 or 72-hr hop-on bus tickets available • Thames river cruise • London Eye • Madame Tussauds London • London Dungeon • Shrek's Adventure! London • SEA LIFE London Aquarium
Adult from £106 for 3 attractions + 1-day hop-on bus. Child (age 5-15) £87
Adult from £165 for 5 attractions + 24-hr hop-on bus. Child (age 5-15) £140
When ordering your 90 day pass you choose the date of your first attraction visit - this can be anything up to 31st December in the same calendar year. This first visit kick starts your 90 day validity period.
Note: there are no refunds or exchanges offered on these heavily discounted tickets, though you can reschedule your tickets for free if your plans change within 90 days.
Pre-booking is essential to guarantee entry to all attractions. When you purchase your pass, all you need to do is to book your visit date and time for one attraction (known as the lead attraction). Once you have completed your purchase, you will receive instructions on how to book your visit to the remaining attractions with the online booking portal.
For all five attractions you will need between thirty minutes (London Eye, excluding queuing time) and two hours.
Note: these are not all day attractions. For example, London Dungeon is one of the longer attractions but at 110 minutes to go around, you are still done in just under two hours, Madame Tussauds in around two hours, but you could spend longer if you wished.
The London Eye River Cruise will take you around 40 minutes while the Big Bus tour offers three different routes, three hours to complete all three without getting off.
HUGE SAVINGS: Buy a 2, 3 or 5 attraction pass for top London attractions
Off-peak prices available
including:
• London Eye • Madame Tussauds London • London Dungeon • Shrek's Adventure! London • SEA LIFE London Aquarium
Adult from £50 for 2 attractions Child (age 5-15) from £45
Adult from £60 for 3 attractions Child (age 5-15) from £54
Adult from £80 for all 5 attractions Child (age 5-15) from £72
HUGE SAVINGS: Buy a 2, 3 or 5 attraction pass
for top 5 London attractions
including:
• London Eye • Madame Tussauds London • London Dungeon • Shrek's Adventure! London • SEA LIFE London Aquarium
Adult £60 for 2 attractions, Child (age 5-15) £54
Adult £80 for 3 attractions, Child (age 5-15) £72
Adult £130 for all 5 attractions, Child (age 5-15) £117
Savings on all these passes are generous; between 20-47%, and worth the money if this suits your purposes.
UK residents might really want to consider the Merlin Annual Pass which on sale prices can cost you not much more than £400 for a family of four, but is a pass lasting a whole calendar year and unlike this combination deal, allows you to re-visit the same attractions again and again.
London Eye | Amazing panoramic flight on the world's highest observation wheel. » Fast track tickets available. |
The Shard | Tallest building in Western Europe with viewing of London from the top. » Fast track tickets available. |
St Paul's Cathedral | Cathedral of the Diocese of London, venue for royal weddings. » Pre-book to guarantee entry. |
Westminster Abbey | Along with St Paul's, England's main religious building.» Pre-book to guarantee entry. |
Tower of London | Home of the Crown Jewels and a rich thousand year history. » Fast track tickets available. |
Madame Tussauds | See wax statues of the most famous people in the world. » Fast track tickets available. |
London Dungeon | The creepiest attraction in town, the London Dungeon. » Fast track tickets available. |
Hampton Court Palace | Henry VIII Medieval Palace set in vast grounds. » Pre-book to save money. |
The London Zoo | World class zoo in the centre of London. » Flexi tickets available. |